Last refreshed: 29 Mar 2026, 12:28pm AEST
Total Applications (this period)
340
↑ +48 vs prior period
8.9 applications/open job
↑ +1.2
Avg Time to Endorsement
18 days
↑ +3d slower
Endorsement Acceptance Rate
62%
↓ -5% vs prior period
90-Day Talent Retention
87%
↑ +2% vs prior period
Recruit to Retain — Cumulative Funnel
Full pipeline from application through to long-term retention
Overall placement rate: 11.2% (Application → Contract Signed)
⚠️ 1-year retention data is cohort-based (previous year's placements) 📊 Estimated
Client Talent Replacements
Clients who've had talent turnover — churn risk indicator
| Client |
Talent Change |
Date |
Reason |
Replacement # |
Risk |
| ES4U Electrical |
Sarah M. → John K. |
12 Feb 2026 |
Talent left TradieVA |
1st |
🟢 Low |
| DigiType Australia |
Emma L. → Priya S. |
8 Jan 2026 |
Performance issues |
2nd |
🟡 Medium |
| Newark Plumbing |
Tom R. → Lisa W. → Amy C. |
22 Dec 2025 |
Client request |
3rd |
🔴 High |
| Proform Electrical |
Mark T. → Sarah D. |
15 Nov 2025 |
Talent left TradieVA |
1st |
🟢 Low |
| Complete Refrigeration |
Anna K. → Mike P. |
4 Nov 2025 |
Performance issues |
2nd |
🟡 Medium |
| Metro Fire Services |
James R. → Kelly T. |
28 Oct 2025 |
Talent left TradieVA |
1st |
🟢 Low |
| Coastal Air Solutions |
Nina B. → Grace L. → Ava M. |
15 Oct 2025 |
Performance issues |
3rd |
🔴 High |
| Spark Electrical Group |
David H. → Rachel C. |
2 Oct 2025 |
Client request |
1st |
🟢 Low |
| AllFlow Plumbing |
Chris W. → Jen P. |
18 Sep 2025 |
Talent left TradieVA |
2nd |
🟡 Medium |
| Rapid HVAC Co |
Ben S. → Mia T. → Leo R. |
5 Sep 2025 |
Performance issues |
3rd |
🔴 High |
| Summit Roofing |
Paula N. → Steve K. |
20 Aug 2025 |
Talent left TradieVA |
1st |
🟢 Low |
| TradeLink Solutions |
Amy G. → Zara H. |
8 Aug 2025 |
Client request |
2nd |
🟡 Medium |
12 clients with replacements this period | 3 clients at high risk (3+ replacements)
Pipeline Velocity
Time-to-Hire and Time-to-Performance breakdown
| Stage |
Time |
Target |
Gap |
Issue |
Suggested Fix |
| Kickoff → Job Posted |
2d |
1d |
+1d 🟡 |
Manual process |
Template job posts, 1-click publish |
| Job Posted → Applications |
8d |
5d |
+3d 🔴 |
Low visibility |
Auto-post to 5+ boards, LinkedIn boost |
| Applications → Assessment |
3d |
2d |
+1d 🟢 |
— |
— |
| Assessment → Interview |
5d |
3d |
+2d 🟡 |
Scheduling lag |
Calendar automation, self-service booking |
| Interview → Endorsement |
4d |
2d |
+2d 🟡 |
Decision delay |
Scorecard + auto-recommendations |
| Endorsement → Contract |
7d |
3d |
+4d 🔴 |
Client review slow |
Template contracts, auto reminders, e-sign |
| Contract → TKO |
5d |
3d |
+2d 🟡 |
Payment follow-up |
Auto-invoice, payment link in contract |
| TKO → 2WD |
14d |
14d |
0d 🟢 |
By design |
— |
| 2WD → Case Study |
45d |
30d |
+15d 🔴 |
Training/ramp time |
Pre-onboarding modules, mentor playbook |
Time to Hire
23 days
Target: 14 days
🔴 9 days over
Time to Performance
59 days
Target: 46 days
🔴 13 days over
Total Time to Proven Value
82 days
Target: 60 days
🔴 22 days over
Time to Hire
23 days
Target: 14 days
🔴 9 days over
Time to Performance
59 days
Target: 46 days
🔴 13 days over
Total Time to Proven Value
82 days
Target: 60 days
🔴 22 days over
Talent Quality Scores
Aggregated quality metrics across active placements
Average 2WD Score
Mentor assessment at 2-week deep dive
4.2/5 ★★★★☆
Average 1MR Score
Client satisfaction at 1-month review
4.5/5 ★★★★½
Case Study Conversion
Talent reaching case study stage
68%
Avg Tasks Offloaded at 2WD
Number of tasks client has delegated by deep dive
8.3 tasks
Recruitment Source Performance
Comparing placement quality by recruitment source
| Source |
Placed |
90-Day Retention |
Avg Quality Score |
| Bruntwork |
24 (63%)
|
91% |
4.4/5 |
| Internal Hire |
10 (26%)
|
78% |
4.1/5 |
| Referral |
4 (11%)
|
100% |
4.8/5 |
🔍 Referrals have highest retention (100%) but lowest volume. Bruntwork is the workhorse with 63% of placements and strong 91% retention.