Client Lifecycle — Architect

MRR Retention Rate

94%

▲ +2%

vs prior period

Logo Retention (12mo)

87%

▼ -3%

vs prior period

Net Revenue Retention

112%

▲ +8% expansion!

vs prior period

Avg Client Lifetime

18mo

▲ +2 months

vs prior period

💊 Client Health Distribution 94 total clients

clients

Healthy 68 (72%)

At Risk 18 (19%)

Critical 8 (9%)

Health Score	Count	Key Indicators
🟢 Healthy (80–100)	68	Active engagement, on-time payments, expansion interest
🟡 At Risk (50–79)	18	Declining usage, payment delays, support tickets up
🔴 Critical (<50)	8	No recent contact, overdue payments, talent turnover

📊 Current Stage Breakdown

Onboarding (0–30d)

Ramp (30–90d)

Established (90–180d)

Mature (180d+)

68% of clients are in Established or Mature stages — strong retention base

⚡ Stage Velocity

Onboarding → Ramp

22 days target: 30d 🟢

Ramp → Established

68 days target: 60d 🟡

Established → Mature

105 days target: 90d 🟡

Time to First Expansion

187 days target: 180d 🟡

🚨 Clients at Risk — Churn Prevention Focus

Client	Health Score	Risk Factors	Days Since Contact	Action Required
ES4U Electrical	🔴 42	Payment 30d overdue, 2 talent replacements	18 days	Urgent: Intervention call
DigiType Australia	🟡 58	Declining hours (-30%), QBR overdue	12 days	Schedule QBR, check satisfaction
Newark Plumbing	🔴 35	No engagement, talent replacement #3	45 days	Critical: Save or offboard
Proform Electrical	🟡 64	Payment delays, expansion talks stalled	8 days	Follow up on expansion proposal

⚠️ 8 clients at critical risk (revenue exposure: $42k MRR) | 18 clients at moderate risk (revenue exposure: $78k MRR)

📖 Case Study Pipeline

Eligible (6mo+ tenure)

Contacted

Agreed to participate

Published

🎯 Conversion rate: 23% (eligible → published)

📈 Expansion Tracking

Clients with expansion potential 34(36%)

Expansion conversations initiated 22(23%)

Upgrade proposals sent 14(15%)

Expansions closed this period 8(8.5%)

💰 Avg expansion: +1.4 VAs, +$2,800/mo per client