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💰 Revenue & Finance

Last refreshed: 29 Mar 2026, 5:51pm AEDT

Monthly Recurring Revenue

$402k

+$18k (+4.7%)

🟢 Growing

Cash on Hand

$287k

+$42k

🟢 Healthy

Runway

8.2 months

+0.6mo

🟢 Safe

Net Profit Margin

21.9%

-3.4%

🔴 Below Target

P&L Summary - Budget vs Actual (This Month)

Line Item	Budget	Actual	Variance	%	Status
Revenue	$395k	$402k	+$7k	+1.8%	🟢
COGS (Talent Cost)	$118k	$120k	-$2k	-1.7%	🟡
Gross Profit	$277k	$282k	+$5k	+1.8%	🟢
GP Margin %	70.0%	70.1%	+0.1%	—	🟢

Operating Expenses:
• Payroll (Staff)	$175k	$180k	-$5k	-2.9%	🔴
• Tech/Software	$40k	$42k	-$2k	-5.0%	🟡
• Marketing	$30k	$28k	+$2k	+6.7%	🟢
• Operations	$30k	$32k	-$2k	-6.7%	🟡
Total OpEx	$275k	$282k	-$7k	-2.5%	🔴

EBITDA	$120k	$100k	-$20k	-16.7%	🔴
Net Profit	$100k	$88k	-$12k	-12.0%	🔴
NP Margin %	25.3%	21.9%	-3.4%	—	🔴

🔴 Budget Variance Alert: $12k under on Net Profit (-12%)
Primary drivers: Payroll overspend ($5k), EBITDA miss ($20k)
Action: Review staff utilization + payroll efficiency
Owner: Ops team + James
RICE Score: 180 (Repair constraint)

GP Efficiency (Art - Revenue Operations)

Revenue per VA placed $4,280/mo

Talent cost per VA $1,277/mo (30%)

Gross profit per VA $3,003/mo (70%)

Target GP margin 70% 🟢

Current GP margin 70.1% 🟢

VA utilization rate 94% (6% bench)

GP per VA - Last 6 Months

Oct $2,850

Nov $2,920

Dec $2,980

Jan $2,940

Feb $2,990

Mar $3,003

Insight: GP margin healthy at 70.1%. Constraint: 6% bench rate = $7.2k/mo margin loss. Fill open roles faster to recapture.

COGS Trend

Current COGS as % of revenue 29.9% 🟢

Target 30%

12-month range 29-31%

Insight: COGS stable. VA pricing power maintained.

OpEx Breakdown & Trend

Payroll (45%)

Tech/Software (10%)

Marketing (7%)

Operations (8%)

Key Ratios

OpEx as % of Revenue 70% 🔴 (target: 65%)

Payroll as % of Revenue 45% 🔴 (target: 40%)

Cost per client (all-in) $3,340/mo 🟡 (target: $3,000/mo)

Staff Efficiency

Revenue per employee $24k/mo

Target $25k/mo

Gap -4% 🟡

Total staff 17 employees

Annual revenue per employee $288k

Industry benchmark $300k+

Insight: Payroll growing in line with revenue but not leveraging. Need to grow revenue faster (more clients per staff) or optimize headcount.

🔴 OpEx Constraint: Payroll 45% of revenue (target 40%)
Payroll growing in line with revenue instead of leveraging.
Action: Grow client base without adding staff OR automate CSM/ops tasks to reduce headcount need
Owner: James + Ops
RICE Score: 160 (Repair constraint)

Financial Ratios Dashboard

Ratio	Current	Target	Status
Profitability
Gross Margin	70.1%	70%+	🟢
Net Margin	21.9%	25%+	🔴
EBITDA Margin	24.9%	30%+	🟡
Efficiency
Revenue per employee	$24k/mo	$25k/mo	🟡
Cost per client	$3,340	$3,000	🟡
OpEx ratio	70%	65%	🔴
Cash Flow
Days to payment	18d	10d	🔴
Cash conversion cycle	22d	15d	🟡
Operating cash flow	$88k/mo	$100k/mo	🟡
Growth
MRR growth rate	4.7%/mo	5%/mo	🟡
CAC payback period	3.2mo	<3mo	🟡
LTV:CAC ratio	8.2:1	>5:1	🟢